Percy's Angels x Subway Canada

We partnered with Subway Canada for a live embroidery experience, collaborating with the Raptors for their local basketball game in Vancouver, BC. It was an exciting and memorable opportunity to bring personalization to life in-store for their exclusive community event.

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2-Hour Live Embroidery Activation

During a 2-hour live embroidery event at Subway Canada in Vancouver, we personalized Raptors quarter-zips from the Peace Collective on-site. Guests were able to watch the embroidery happen in real time and choose from five font options and six thread colours — all coordinating with the Raptors and Subway branding. From nicknames and wedding anniversaries to Instagram handles, guests could embroider anything their hearts desired. It was an interactive and memorable experience that made each piece truly one-of-a-kind.

Embroidering quarter zips!
Customized guest forms for a seamless personalization process.
Subway all decked out!
  • Interactive Experience

    Guests engage directly with the customization process, creating memorable moments.

  • Personalized Keepsakes

    Each embroidered item is unique, boosting emotional connection with the brand.

  • Shareable Content

    Live embroidery encourages social sharing, increasing event visibility and reach.